"Give Me A Couple Of Days And I'll Help You Create A Brand That Outsells Your Competition And Makes You Huge Profits"
✓ Without Hiring An Expensive Brand Agency
✓ Without Paying Lots Of Money To A Graphic Designer
Play the video below to learn more...
EVERY SUCCESSFUL, WELL-KNOWN BRAND IS USING THESE MIND-BLOWING TACTICS. They are like secret, magic tricks that have a potent effect on the unsuspecting customer. Yet big companies have been knowingly using these spellbinding tactics for many years. Employing these methods has allowed them to gain a large market share and command extraordinary profits. All while their competition fights over the scraps.
In Branding For Profit I share what these tactics are and how you can use them for yourself.
“I found this book to be comprehensive and easily digestible. I can honestly say, as a seasoned entrepreneur, that I learned new things from this book and have applied them to my brand with much success. An insightful read. Highly recommend.”
£150,000! That's what I had spent the year I launched my very first startup. And after
all the
time and resources I had poured into getting it off the ground, what did I have to
show
for it?
It had all started so well too. (Or so I thought). I had chosen a great name that I
believed would resonate with the 'cool kids'. The name was a slang term that people
of my age and ethnicity would use you all the time. I then paid loads of money to a
brand agency to create the logo. After a few iterations, they finally came up with
something I was happy with.
What did I do next?
I did the natural thing everyone does when
they believe they have a great brand. I put the logo everywhere. My website, social
media, flyers, coasters and even condoms! (Someone told me sex sells. They were wrong!)
Of course, I wasn't alone in this endeavor. I hired some inexperienced software developers and personally mentored and trained them. In doing so I discovered I had a real talent for teaching and making things easy to understand. They eventually became great software engineers. Below you can see me in a picture with my first employees.
Like most Startup business owners I come across, I thought that's what branding consisted of. A name, a logo and some nice colours. And yes, the brand elements are a core part of a brand. But if you don't know how to choose those elements to resonate with your target audience, you will never attract your perfect customer. This is precisely what happened to me.
So there I was after a year with no customers using my events software. I had run out of money and I had zero hope of making my initial investment back. Being in the position of having to let my employees go is one the most painful memories I have to date.
This story isn't unqiue to me either. The Startup space is littered with these kind of failures. There's a graveyard just waiting for businesses that don't create an awesome brand right from the start.
After that failure I spent a lot of time studying the topic. I discovered that a brand goes so much deeper than a name and a logo. I came across strategies and tactics that use human psychology to influence your prospects. I uncovered how the best brands turned their customers into repeat buyers. I figured out the secrets that high paid brand agencies share with their clients. Then I became determined to share these secrets and everything else I had uncovered with other entrepreneurs. That's how the Branding For Profit book was born.
Topic 1: Picking the Perfect Name. How do you choose a name that allows customers to find you easily online? How do you make sure the name will grab people's attention and find out more about what you offer? We cover this on day one.
Topic 2: Designing a Killer Logo. How do you create a logo without breaking the bank? How do you know which colours to use and what will work with your audience? Find out on day two.
Topic 3: The Story Selling System. How do you create raving fans that talk about you? How do you sell without coming across salesy? I cover how to use story to achive these goals on day three.
Topic 4: Online Tactics. How do you grab people's attention on social media? How do elevate your brand by crafting a message that people want to read? These tactics and more covered on day four.
Andre is an experienced Entrepreneur, Investor and Digital Product Expert. He currently runs Barrett Ventures which includes a portfolio of companies acquired through M&A (Mergers And Acquisitions) transactions.
His main background is in the development and marketing of digital products such as web applications and mobile apps having run a Digital Agency for over 12 years. He has worked with several large corporate clients to launch their digital products such as Sky, Sainsburys and JPMorgan Chase.
He is the author of a book called Branding For Profit aimed at helping SMEs to grow by using advanced branding and marketing strategies.
Andre has developed a key understanding of Finance and Investing. He has studied for the CFA (Chartered Financial Analyst) designation and has received a CQF (Certificate in Quantitative Finance). For several years he has been applying his investment knowledge by investing in property, trading the financial markets and buying profitable companies with good growth opportunities.
His main focus is now M&A where he acts as a strategic leader and business coach taking acquired companies through digital transformation to create operational efficiencies. He leverages his digital marketing expertise to help SMEs with their marketing and growth objectives.
"I started a clothing brand after reading this book. Now I'm making consistent sales using the recommended strategies"
Kie Kariuku - Lovaholics, Corby, UK
"I had zero knowledge about business. My travel company is now thriving and it's all thanks to Andre's coaching and the concepts in his book"
Susan Little - Intelitravel, London, UK
That’s right. I'm all about OVER-DELIVERING as much value as possible.
Why? Because...
Bonus #1
Get all the strategies and techniques needed to create an awesome brand covered in this easy to read book. Use the exact same tactics Big Brands are using to capture their customers and create raving fans.
Bonus #2
The video course goes into detail about creating your brand. It accompanies the book by diving deeper into why the brand strategies work. It then shows you how to use the tools and guides to build out your brand elements.
Bonus #3
Need a shortcut to implement the straties covered in the book? Well that's what the guides and templates are for. Fast track your way to a highly effective brand by leveraging someone elses hard work.
Due to other commitments, this might be the last brand challenge I ever run!